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Boosting credibility and membership for a leading financial professional trade association

The Challenge


Leading Financial Professional Trade Association 

Membership in professional associations is on the decline, especially among younger generations. Yet, the need for job seekers to reskill and upskill to remain competitive has never been more important. A dedicated multi-prong strategy was required to penetrate several facets of media to reach a varied stakeholder audience.

The Solution

Aligned human-centric media approach with the global business strategy to help the association: 1) win additional market share, 2) drive member acquisition and retention, 3) raise awareness among young professionals and student pipeline and 4) demonstrate mastery of technology and trends


The Results


feature placements, a 12.5% increase from prior period


top-tier placements (Fortune, The Wall Sreet Journal, Bloomberg, The Economist, Forbes, Thomson Reuters, HBR


of placements featured in mainstream publications

*A part of  our team's collective wisdom, experiences, successes and passions obtained at other points along our professional journeys.

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