Customer Experience Strategy

The days of companies competing solely on product and price are over. Now, customers compare their experience with a brand to the last, great customer experience they had – it doesn’t matter whether it was with a competitor or a company in a totally different industry.

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Bottom line: expectations are higher, customers are in control and the business value of CX has never been higher.

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What smart marketers understand is that whether the business is focused on customer, user, employee or partner, experience, a winning experience strategy is intentional and purposeful in its design.

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At //NKST, we design empathetic experiences that deliver on the brand’s promise in ways that customers not just see but feel.