Make our biggest difference
your biggest strength.
“The chief enemy of creativity
is good sense”
- Picasso
Marc Gerrone
Senior PR + Strategic Communications Lead (fractional)
Q. Current business challenge I’m itching to help clients tackle.
I enjoy helping spokespeople find their voice and communicate what they’re passionate about. “What are your hot buttons?”
Q. Career highlight(s) and companies my work has supported
I began my career on the ad/PR agency side where I supported B2B, B2C and not-for-profit clients at both a large agency and a start-up. My agency work supported companies such as PSE&G, New Jersey Department of Commerce and Economic Development: Division of Travel and Tourism, Austin Nichols and Company and Coldwell Banker.
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After my agency stint, I spent many years leading communications and PR at IMA (Institute of Management Accountants). The mission of the association supported the advancement of the management accounting profession and its many stakeholders – students, accountants and their careers, employers, and the public interest.
Q. Favorite quote
“The chief enemy of creativity is good sense”
When we adhere too closely to what is considered good sense, we limit our imagination and ability to think outside the box. Picasso emphasizes the importance of embracing the unconventional and counter-intuitive to unleash our creative potential.
- Picasso
Q. People might be surprised to know that I...
While I’m not musical, I won’t turn down a good karaoke song.
Q. Colleagues would describe me as…
A good listener (or at least better these days). I try not to have deaf ears. It’s a skill that I pay more attention to.