Search
The Buyer-Controlled Evaluation: Your Market Judges You Before You Pitch
Most organizations don’t stall because strategy is wrong. They stall because strategy loses integrity in execution—creating fragmentation drag. In a buyer-controlled evaluation era, mixed signals create hesitation before you ever pitch.
Douglas Longenecker
3 days ago3 min read
Why Deals Stall Quietly: Fragmentation Drag Dilutes Your Signal
Buyers decide what you are before you speak based on signals. When Marketing → Sales → Delivery doesn’t match, trust leaks and deals stall quietly.
Douglas Longenecker
3 days ago4 min read
Why Synchronization Beats Strategy in 2026
Most strategies don’t fail. They dilute. Fragmentation drag breaks signal integrity across teams and handoffs, especially Marketing → Sales → Delivery.
Douglas Longenecker
3 days ago5 min read