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“There’s a difference between being busy and being productive.”

 – unknown


Meg McMaster

Creative Collaborator

Q. Typical Day

I embrace the day early in order to get in some me time and a hot cup of coffee before the daily, all-encompassing work / motherhood grind of TCOB begins.

Q. Career highlight(s)

Traveling with past advertising teams to faraway places (Atlanta, San Francisco and Mexico City) to art direct videos for Prudential Life Insurance and YouthBuild (a Prudential initiative).

Q. Companies my work has supported

  • High Tech: SAP, Vertex, VMware, and SUNGARD

  • Financial Services: Barclays Bank, ING DIRECT, Capital One, Prudential Financial, and PGIM

  • Pharma: CSL Behring, Bristol Myers Squibb, GSK, Takeda, and Janssen

  • Healthcare / Consumer Products: Bausch + Lomb and L’Oreal Dermatological Beauty

  • Other: IHOP, ETS, and World TeamTennis (WTT)

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Q. Favorite quote

“There’s a difference between being busy and being productive.”

                                 – unknown

Becoming a new mom and starting a new job working from home during a pandemic, uncertainty was an understatement and time was more precious than ever. Time to sleep, time to work, time to do all of the things AND time to breathe… maybe. I was on a quest to figure it all out when I came across this quote: There’s a difference between being busy and being productive.


Busy people are determined to fit more things on their to-do list. I was looking to cut mine in half. I realized I needed to create a system where I could focus on getting things done, so I could also take a break and refresh. This quote has helped me focus my energy on what matters most.

Q. My colleagues would describe me as...

A dose of positive energy with an amazing work ethic and top-notch art direction and design skills.

Q. When I’m not at work you can find me…

Trying to slow down so I can experience life through my daughter’s eyes – she’s 2.

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