Creating a digital presence for a 50-year old business
to support vendors and connect with customers
Long-standing, successful companies that are started with the Founder fulfilling orders from his garage know the meaning of words like: adversity, tenacity, adaptability and change. They also value personal relationships with their customers.
That's why the EMCO team recognized a need to adapt and change their approach to how they create and sustain relationships with their customers, as well as support their suppliers - and yet again find ways to transform their business.
To meet the needs of their customers in the digital era, EMCO needed to expand their digital presence with relevant content. The first step was to develop and implement a social media content strategy. Next step involved marketing automation, a CRM platform and working closely with key suppliers to create dedicated landing pages and email campaigns.
With a preference for continuous improvement and test/learn approach, editorial calendars were optimized to balance product messaging with more personal information of employee achievements, community involvement and volunteerism. Together this continues to present a well-rounded perspective of what EMCO is all about and is true to who they really are.
Average open rate
of monthly email campaigns
Greater than industry average click through rates
Engagement and Qualified Leads
Email responses, form submissions and sample requests
Source: SharpSpring analytics (2021)