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Leveraging media & conferences to help a legacy brand protect our most precious natural resource: water

The Challenge


Manufacturing Company

A worldwide leader in providing state-of-the-art industrial wastewater and process system solutions needed to elevate its visibility within the industry and establish a solid reputation distinct from its parent company. This required an aggressive strategy aimed at enhancing the executive teams’ communication and message delivery skills to help maximize both their exposure via a variety of speaking and media engagements as well as that of the company’s marketing investments in pursuit of its business goals.

The Solution

Engaged a team of executive spokespeople in media training sessions to hone their skills, increase confidence in front of the camera or microphone, and provide an opportunity for answering “tough questions” using consistent messaging.


The Results


Secured 45 speaking opportunities at key industry, top-tier and mainstream events

(The Economist Technology Frontiers, Deloitte Mission Critical Water, Fortune Brainstorm Green, Net Impact, Technomomy, etc.)


Secured 12 media opportunities in vertical, mainstream and business publications (CNBC, The Economist, NPR, The Guardian, etc. )

*A part of  our team's collective wisdom, experiences, successes and passions obtained at other points along our professional journeys.

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