Surpassing new product launch success metrics in the midst of economic chaos
With two months before their biggest trade show of the year, the National Auto Dealers Association needed an integrated digital marketing plan and advertising campaign to help them launch their new web-based car appraisal app for used car values and generate pre-order sales.
A microsite featuring a product demo was developed and launched as a customer/prospect focal point throughout pre-launch, launch and post-launch activities.
Digital and print advertising campaigns were integrated to drive qualified leads to present product demonstrations, capture pre-order lead data and generate new product sales. This included 80+ Flash/GIF banners and ad units.
Traffic to microsite
*A part of our team's collective wisdom, experiences, successes and passions obtained at other points along our professional journeys.