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“Imagination is more important than knowledge”

 – Albert Einstein.


Tara Baumgarten

Head of Public Relations and Strategic Communications

Q. Current business challenge I’m itching to help clients tackle/fix.

My focus is on helping people and organizations use the power of visuals, words, technologies and platforms to instigate change; whether that's a change in perception, behavior, attitude, mindset, culture, business or operating model, etc - my goal is to help them effectively tell the story of their game-changing ideas. 

Q. Career highlight(s)

The first time I placed speakers at TED, the World Economic Forum, the Aspen Ideas Festival and SXSW. A close second was learning the fundamentals of graphic recording and facilitation.

Q. Companies my work has supported

I’ve been fortunate to work with a variety of companies and individuals whose work is changing the world, and I’m grateful for the small part I played in helping them reach their goals. 


  • Fortune 1000 companies and large institutions: Babson College, Becker, Booz & Co, Booz Allen Hamilton, Cognizant, Deloitte, GE, Harvard Business Review Press, Lockheed Martin, MSCI, Oliver Wyman, University of Phoenix

  • Small businesses and non-profits: Clayton Christensen Institute of Disruptive Innovation, Farient Advisors, Institute of Management Accountants (IMA), Institute for Political Innovation, Java Kick, Making Waves Foundation, SASB (now the Value Reporting Foundation)

  • Thoughts leaders and subject matter experts: Maya Adam (Stanford), Theresa Amabile (Harvard Business School), David Bell (Wharton), Rachel Botsman (Oxford University), Clayton Christensen (Harvard Business School), Francesca Gino (Harvard Business School), Hal Gregersen (MIT), Dan Isenberg (Babson), Nancy Koehn (Harvard Business School), Michael Porter (Harvard Business School), Sherry Turkle (MIT), Amy Webb (NYU), Andrew Winston

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Q. Favorite quote

“Imagination is more important than knowledge”

                                 – Albert Einstein

The world throws monumental hurdles at us every day. It’s our collective imagination, creativity and ability to think beyond what we simply know that will help us dream up solutions for mindblowing problems.

Q. People might be surprised to know that I...

Ride a motorcycle, used to be an active paraglider, jumped off a 60-foot cliff and generally like anything daredevil-ish. Oh, and I also have a teeny tiny film credit in the Blair Witch Project and a photo credit in Thrasher Magazine. 


Q. When I’m not at work you can find me…

At a hockey rink literally any day of the week. When not at the rink you can find me hanging with my family, playing with my dog or fumbling my way through a craft project.   

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