“Pivot. Pivot. Piv-ot. Piv-ot. PIVOT!”
– Ross Geller
Founder / CEO
Q. Typical day
In my approach to what I do, I'm pretty sure there are no "typical days."
Q. Career highlight(s)
In my career, I've been fortunate to work with many talented teams, and together, we've been able to take on a giant theme park mouse, confront dinosaurs in financial services, battle entrenched leaders in technology, displace kings of consumer electronics, elevate the norms in healthcare and advance the cause of automotive excellence. But all that was simply a warm up. I truly believe my career highlight(s) are yet to come.
Q. Companies my work has supported
On the Ad Agency side, I've worked at global, world-wide networks, national creative powerhouses and fiercely independent innovators, such as:
Ad Agencies: Chiat Day, Margeottes Fertitta + Partners, LevLane, TSG, USQA, Ogilvy & Mather and Euro RSCG & Partners (now Havas)
Tech: IBM, Suncom Wireless (T-Mobile), Accolite Digital, Philips Electronics
Financial Services: Susquehanna Bank, National Philanthropic Trust, Ditech Home Loans
Automotive: Nissan/Infiniti, Midas, National Auto Dealers Association
Business-2-Business: Sekisui Chemical, EMCO Chemical, Valudor, Grovider, Voltek, Philips Electronics
Healthcare: Geisinger, Metlife
Hospitality/Tourism: Universal Theme Parks, Ruth's Chris Steak House
Q. Favorite quote
"Pivot. Pivot. Piv-ot. Piv-ot. PIVOT!"
Being successful in life and in business has always required an openness to change, a collaborative mindset and the confidence to adapt to new situations on the fly. This is part of our design thinking approach that encourages trial and error, pushes boundaries and commits to continuous improvement rather than delayed perfection.
- Ross Geller
Q. People might be surprised to know that I...
I'm a non-runner who has managed to complete 2 NYC Marathons and recently ran 100 miles in a month to support Stop Soldier Suicide.
Q. My colleagues would describe me as...
A curious collaborator and tireless entrepreneur who is always open to a new adventure.