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The Buyer-Controlled Evaluation: Your Market Judges You Before You Pitch
Most organizations don’t stall because strategy is wrong. They stall because strategy loses integrity in execution—creating fragmentation drag. In a buyer-controlled evaluation era, mixed signals create hesitation before you ever pitch.
Douglas Longenecker
3 days ago3 min read
Why Deals Stall Quietly: Fragmentation Drag Dilutes Your Signal
Buyers decide what you are before you speak based on signals. When Marketing → Sales → Delivery doesn’t match, trust leaks and deals stall quietly.
Douglas Longenecker
3 days ago4 min read
How to Make AI Work Like a System (Not a Stunt)
This is why //NKST treats AI + Data as the entry point into a broader system, not a standalone trick.
Douglas Longenecker
Nov 11, 20255 min read
Brave Business Triumphs: Highlights from Season 4
Brave Business Triumphs: Season 4 recap with guests, Jeff Kurek, Ash Ahmad, Jamie Jergaitis, Christian Heckman, Marcus Rosenau and Max Zug.
Douglas Longenecker
Dec 11, 20245 min read
Smart Data Says What? How to Update Your Data Strategy Roadmap with AI.
How to get ready to integrate your company and customer data with artificial intelligence.
Douglas Longenecker
Aug 20, 20244 min read