Writers write.
It's as simple as that.

Feel free to peruse a collection of stories about our people, our capabilities, our clients and the evolving nature of business transformation.

// NKST Blog: What's new. What's now. What's next.

Check out our team’s POV on important topics that span, strategy, digital marketing, strategic communications, technology, creative design, CX strategy and more. We’d love your take on our positions and welcome lively and passionate discussions.

Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt

Douglas Longenecker

Mar 26
3 min

Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt

create pathways that enable your organization to evolve its corporate culture with 3 mission-critical steps of how to Flex, Pivot and Adapt

26 views0 comments

The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture

Douglas Longenecker

Nov 25, 2022
3 min

The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture

Explore the top 3 challenges of taking on a company-wide initiative to proactively future-proof your business for an era of uncertainty

34 views0 comments

Douglas Longenecker

Sep 29, 2022
4 min

Why Companies Need to Recalibrate the Value of Their Employees, Their Brand and Their Customers

Right now, we are all working and living in a post-pandemic, post-digital transformation, post-employer advantage,...

92 views0 comments

What's Next, is //NKST: Our Story of Exploding the Box

Douglas Longenecker

Mar 22, 2022
3 min

What's Next, is //NKST: Our Story of Exploding the Box

In this new business reality, //NKST is the result of blowing up the boxes of traditional strategic consultancies and agency models.

39 views0 comments

CX Strategy: Scariest Scenarios to Confront

Douglas Longenecker

Oct 28, 2021
4 min

CX Strategy: Scariest Scenarios to Confront

Here are three of the most terrifying scenarios of developing a Customer Experience strategy and how you can confront them...

41 views0 comments

2022 Marketing Planning: Don't Wing It. Bring It!

jcarnold

Sep 28, 2021
4 min

2022 Marketing Planning: Don't Wing It. Bring It!

Your planning process for marketing and sales should be a proactive model that ensures discipline, flexibility and growth.

27 views0 comments

How Integrated, Strategic Communications Lead to Happy, Satisfied and Delighted People

Tara Baumgarten

Aug 11, 2021
3 min

How Integrated, Strategic Communications Lead to Happy, Satisfied and Delighted People

By interconnecting the various marketing channels and strategies your customers can benefit from a unified and seamless experience.

26 views0 comments

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

Douglas Longenecker

May 25, 2021
4 min

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

At it's very core, //NKST is here to help growth-minded leaders know where to go next and how to make bold moves with confidence...

28 views0 comments

Meghan McGrail

Apr 28, 2021
3 min

Advice FOR an Intern FROM and Intern

You will soon find out that internships are an amazing way for you to gain hands on, professional experience...

10 views0 comments

Meghan McGrail

Jan 24, 2021
2 min

Five Benefits of Outsourcing Marketing

We believe that outsourced marketing is not only worth the investment but extremely beneficial for all companies to consider...

45 views0 comments

A Time It Was and What a Time It Was, It Was...2020.

Douglas Longenecker

Dec 29, 2020
3 min

A Time It Was and What a Time It Was, It Was...2020.

here’s to creating an atmosphere of wide-open possibilities and discovering what challenges we're ready for next (um, //NKST)…

39 views0 comments

Fear, Uncertainty and Discomfort are Compasses Toward Growth

Douglas Longenecker

Nov 11, 2020
4 min

Fear, Uncertainty and Discomfort are Compasses Toward Growth

...executive leaders need to recalibrate what it takes to realize significant growth and how to align deliberate forms of change...

80 views0 comments

If Hindsight is 2020, What Does that Mean for Your 2021 Plans?

jcarnold

Nov 11, 2020
3 min

If Hindsight is 2020, What Does that Mean for Your 2021 Plans?

Although your vision for 2020 compared to reality may be very different, it’s still critical to look at your original intentions...

54 views0 comments

Douglas Longenecker

Sep 30, 2020
2 min

Happy One Year Anniversary (to us)

For the record, we should have been celebrating in June. But, instead, we were having the time of our professional lives...

25 views0 comments

Douglas Longenecker

Jun 30, 2020
2 min

Liberte. Liberta. Liberty.

As a hybrid organization, now is the time we declare our independence from both ad agencies and strategic marketing consultancies.

24 views0 comments

jcarnold

Mar 24, 2020
6 min

A 20-year-old Prediction for 2020...

I was fascinated and amazed at the projected vision. And…spoiler alert…the article was predominantly accurate with its predictions regarding

44 views0 comments

Douglas Longenecker

Jan 30, 2020
2 min

JCA Joins //NKST to Accelerate Growth

We are delighted to announce that Judy Arnold has joined //NKST, a growth acceleration firm as our Regional Strategic Marketing Lead.

130 views0 comments

Douglas Longenecker

Jan 30, 2020
1 min

Greetings from Summit, New Jersey

Janey said it was time to go. So we closed our eyes and said goodbye, to Gypsy Angel Row. Felt so right...

27 views0 comments

Make Sure Your Competitive Advantage Starts with Confidence

Douglas Longenecker

Dec 31, 2019
2 min

Make Sure Your Competitive Advantage Starts with Confidence

There's a lot to be said for confidence. Too much of it and you're an arrogant asshole. Not enough of it and you are pitifully ineffectual.

27 views0 comments

Writers write. It's as simple as that.

// NKST Blog: What's new. What's now. What's next.

Writers write.
It's as simple as that.