Writers write.
It's as simple as that.

Feel free to peruse a collection of stories about our people, our capabilities, our clients and the evolving nature of business transformation.

// NKST Blog: What's new. What's now. What's next.

Check out our team’s POV on important topics that span, strategy, digital marketing, strategic communications, technology, creative design, CX strategy and more. We’d love your take on our positions and welcome lively and passionate discussions.

What's Next, is //NKST: Our Story of Exploding the Box

Douglas Longenecker

Mar 22, 20223 min read

What's Next, is //NKST: Our Story of Exploding the Box

In this new business reality, //NKST is the result of blowing up the boxes of traditional strategic consultancies and agency models.

45 views0 comments

2022 Marketing Planning: Don't Wing It. Bring It!

jcarnold

Sep 28, 20214 min read

2022 Marketing Planning: Don't Wing It. Bring It!

Your planning process for marketing and sales should be a proactive model that ensures discipline, flexibility and growth.

29 views0 comments

Five Lessons for the Fiercely Independent...

Douglas Longenecker

Jun 30, 20214 min read

Five Lessons for the Fiercely Independent...

//NKST is the culmination of a career's worth of hardships, blessings, experiences and opportunities.

38 views0 comments

Be Brave. Be Effective. Create Originality.

Douglas Longenecker

Jun 29, 20211 min read

Be Brave. Be Effective. Create Originality.

Be brave. Be effective. Let’s face it, safe advertising is not effective advertising.

12 views0 comments

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

Douglas Longenecker

May 25, 20214 min read

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

At it's very core, //NKST is here to help growth-minded leaders know where to go next and how to make bold moves with confidence...

35 views0 comments

Meghan McGrail

Jan 24, 20212 min read

Five Benefits of Outsourcing Marketing

We believe that outsourced marketing is not only worth the investment but extremely beneficial for all companies to consider...

48 views0 comments

Donald Christensen Jr. Joins //NKST to Accelerate Agency Growth.

Meghan McGrail

Jan 14, 20212 min read

Donald Christensen Jr. Joins //NKST to Accelerate Agency Growth.

He brings a wealth of experience, wisdom and enthusiasm to financial services. Summit, NJ, January 14, 2021 - We are excited to announce...

107 views0 comments

A Time It Was and What a Time It Was, It Was...2020.

Douglas Longenecker

Dec 29, 20203 min read

A Time It Was and What a Time It Was, It Was...2020.

here’s to creating an atmosphere of wide-open possibilities and discovering what challenges we're ready for next (um, //NKST)…

44 views0 comments

Fear, Uncertainty and Discomfort are Compasses Toward Growth

Douglas Longenecker

Nov 11, 20204 min read

Fear, Uncertainty and Discomfort are Compasses Toward Growth

...executive leaders need to recalibrate what it takes to realize significant growth and how to align deliberate forms of change...

82 views0 comments

If Hindsight is 2020, What Does that Mean for Your 2021 Plans?

jcarnold

Nov 11, 20203 min read

If Hindsight is 2020, What Does that Mean for Your 2021 Plans?

Although your vision for 2020 compared to reality may be very different, it’s still critical to look at your original intentions...

55 views0 comments

Douglas Longenecker

Jun 30, 20202 min read

Liberte. Liberta. Liberty.

As a hybrid organization, now is the time we declare our independence from both ad agencies and strategic marketing consultancies.

41 views0 comments

Douglas Longenecker

Jun 2, 20202 min read

Safe Ideas Are Risky Business

Safe ideas will not generate greater sales more economically, and rarely make facts come alive in a fresh, memorable and persuasive way...

34 views0 comments

Charging Ahead with Innovation in a Down Market

Douglas Longenecker

Mar 25, 20202 min read

Charging Ahead with Innovation in a Down Market

you need to view these tough times as opportunities. Now is the time to push through the uncertainty and make the bold moves with confidence

59 views0 comments

Douglas Longenecker

Jan 30, 20201 min read

If It Doesn't Sell, Is It Creative?

The question has been around for a long time, but its central point of creative development and focus on quantifiable results remains...

21 views0 comments

Make Sure Your Competitive Advantage Starts with Confidence

Douglas Longenecker

Dec 31, 20192 min read

Make Sure Your Competitive Advantage Starts with Confidence

There's a lot to be said for confidence. Too much of it and you're an arrogant asshole. Not enough of it and you are pitifully ineffectual.

30 views0 comments

Douglas Longenecker

Dec 15, 20192 min read

The Future Is Always Coming...

At //NKST, we see the future as boundless opportunity – focusing on growth sprung from creativity, personal data, technology & human nature.

42 views0 comments

Douglas Longenecker

Oct 28, 20191 min read

BOO! To You.

When the autumnal sky is streaked with a fiery glow And the harvest moon is set ablaze We see spirits of those who used to be among us...

28 views0 comments

TU, RU. For a Shared Afternoon of Influence and Impact

Douglas Longenecker

Oct 25, 20192 min read

TU, RU. For a Shared Afternoon of Influence and Impact

It never fails to amaze us what can happen when we are out and about – opening ourselves to share what we know with others and learning...

48 views0 comments

10 + 1 Guidelines for Accelerating and Sustaining Growth

Douglas Longenecker

Jul 20, 20194 min read

10 + 1 Guidelines for Accelerating and Sustaining Growth

One of the best ways we can enable our organizations to blur operational lines, reduce bureaucratic red tape and jump across organizational.

63 views0 comments

When You Aim for the Moon, Your Biggest Competition is You and the Status Quo

Douglas Longenecker

Jul 15, 20193 min read

When You Aim for the Moon, Your Biggest Competition is You and the Status Quo

...when you are planning your company’s moon shot your biggest worry shouldn’t be what your competitors are doing - the stakes are too high.

30 views0 comments

Writers write. It's as simple as that.

// NKST Blog: What's new. What's now. What's next.

Writers write.
It's as simple as that.