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The Buyer-Controlled Evaluation: Your Market Judges You Before You Pitch
Most organizations don’t stall because strategy is wrong. They stall because strategy loses integrity in execution—creating fragmentation drag. In a buyer-controlled evaluation era, mixed signals create hesitation before you ever pitch.
Douglas Longenecker
3 days ago3 min read
Why Synchronization Beats Strategy in 2026
Most strategies don’t fail. They dilute. Fragmentation drag breaks signal integrity across teams and handoffs, especially Marketing → Sales → Delivery.
Douglas Longenecker
3 days ago5 min read
When What's Next, is //NKST.
Unlike BIG marketing agencies and BIG consulting firms, we get more done with fewer layers in less time producing better results
Douglas Longenecker
Dec 11, 20243 min read
The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture
Explore the top 3 challenges of taking on a company-wide initiative to proactively future-proof your business for an era of uncertainty
Douglas Longenecker
Nov 25, 20223 min read
Starting Year 4 Finds Us Pushing Hard for More...
It’s almost impossible to believe that June 2022 marks the third year of //NKST a growth acceleration agency.
Douglas Longenecker
Jun 9, 20223 min read
CX Strategy: Scariest Scenarios to Confront
Here are three of the most terrifying scenarios of developing a Customer Experience strategy and how you can confront them...
Douglas Longenecker
Oct 28, 20214 min read
2022 Marketing Planning: Don't Wing It. Bring It!
Your planning process for marketing and sales should be a proactive model that ensures discipline, flexibility and growth.
jcarnold
Sep 28, 20214 min read
How Integrated, Strategic Communications Lead to Happy, Satisfied and Delighted People
By interconnecting the various marketing channels and strategies your customers can benefit from a unified and seamless experience.
Tara Baumgarten
Aug 11, 20213 min read
Be Brave. Be Effective. Create Originality.
Be brave. Be effective. Let’s face it, safe advertising is not effective advertising.
Douglas Longenecker
Jun 29, 20211 min read
Customer Experience is the Future of Phygital Events
The merging of our physical and digital realities isn’t new. In fact, there are examples of it everywhere...
Tara Baumgarten
Jun 29, 20213 min read
Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications
Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications
Douglas Longenecker
May 17, 20212 min read