Writers write.
It's as simple as that.

Feel free to peruse a collection of stories about our people, our capabilities, our clients and the evolving nature of business transformation.

// NKST Blog: What's new. What's now. What's next.

Check out our team’s POV on important topics that span, strategy, digital marketing, strategic communications, technology, creative design, CX strategy and more. We’d love your take on our positions and welcome lively and passionate discussions.

Smart Data Says What? How to Update Your Data Strategy Roadmap with AI.

Douglas Longenecker

Aug 204 min

Smart Data Says What? How to Update Your Data Strategy Roadmap with AI.

How to get ready to integrate your company and customer data with artificial intelligence.

44 views0 comments

Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt

Douglas Longenecker

Mar 26, 20233 min

Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt

create pathways that enable your organization to evolve its corporate culture with 3 mission-critical steps of how to Flex, Pivot and Adapt

45 views0 comments

The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture

Douglas Longenecker

Nov 25, 20223 min

The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture

Explore the top 3 challenges of taking on a company-wide initiative to proactively future-proof your business for an era of uncertainty

52 views0 comments

Your Next Move Could be Actually be What's //NKST - So, Come Alive!

Douglas Longenecker

Nov 8, 20222 min

Your Next Move Could be Actually be What's //NKST - So, Come Alive!

For everyone who is currently looking to get back into the game or to get into their first game – Your next move could be what's //NKST.

7 views0 comments

What's Next, is //NKST: Our Story of Exploding the Box

Douglas Longenecker

Mar 22, 20223 min

What's Next, is //NKST: Our Story of Exploding the Box

In this new business reality, //NKST is the result of blowing up the boxes of traditional strategic consultancies and agency models.

45 views0 comments

CX Strategy: Scariest Scenarios to Confront

Douglas Longenecker

Oct 28, 20214 min

CX Strategy: Scariest Scenarios to Confront

Here are three of the most terrifying scenarios of developing a Customer Experience strategy and how you can confront them...

46 views0 comments

Five Lessons for the Fiercely Independent...

Douglas Longenecker

Jun 30, 20214 min

Five Lessons for the Fiercely Independent...

//NKST is the culmination of a career's worth of hardships, blessings, experiences and opportunities.

37 views0 comments

Customer Experience is the Future of Phygital Events

Tara Baumgarten

Jun 29, 20213 min

Customer Experience is the Future of Phygital Events

The merging of our physical and digital realities isn’t new. In fact, there are examples of it everywhere...

30 views0 comments

Four Ways to Spring Clean Your Business During the Pandemic

Meghan McGrail

Apr 28, 20213 min

Four Ways to Spring Clean Your Business During the Pandemic

Spring cleaning shouldn’t only apply to homes. Businesses can and should take full advantage of this time of year...

13 views0 comments

Fear, Uncertainty and Discomfort are Compasses Toward Growth

Douglas Longenecker

Nov 11, 20204 min

Fear, Uncertainty and Discomfort are Compasses Toward Growth

...executive leaders need to recalibrate what it takes to realize significant growth and how to align deliberate forms of change...

82 views0 comments

Douglas Longenecker

Jun 30, 20202 min

Liberte. Liberta. Liberty.

As a hybrid organization, now is the time we declare our independence from both ad agencies and strategic marketing consultancies.

41 views0 comments

Douglas Longenecker

Jun 2, 20202 min

Safe Ideas Are Risky Business

Safe ideas will not generate greater sales more economically, and rarely make facts come alive in a fresh, memorable and persuasive way...

34 views0 comments

Douglas Longenecker

Jun 1, 20202 min

//NKST Launches New Program to Assist Small Business and 2020 College Graduates.

In response to the Covid-19 crisis, //NKST is collaborating with students from the School of Communications and Information at Rutgers

55 views0 comments

Charging Ahead with Innovation in a Down Market

Douglas Longenecker

Mar 25, 20202 min

Charging Ahead with Innovation in a Down Market

you need to view these tough times as opportunities. Now is the time to push through the uncertainty and make the bold moves with confidence

59 views0 comments

What's Love Got to Do With It? Everything...

Douglas Longenecker

Feb 23, 20203 min

What's Love Got to Do With It? Everything...

But like most things, in a few months we are asking ourselves, “where did the love go?” Did it evaporate or dissolve?

35 views0 comments

Douglas Longenecker

Feb 11, 20203 min

Mastering the New(er) 5 Ps of Marketing

Today, you need to begin breaking through and finding ways to develop communications that dive deeper into how your target segments interact

115 views0 comments

Douglas Longenecker

Jan 30, 20202 min

JCA Joins //NKST to Accelerate Growth

We are delighted to announce that Judy Arnold has joined //NKST, a growth acceleration firm as our Regional Strategic Marketing Lead.

131 views0 comments

Douglas Longenecker

Jan 30, 20201 min

Greetings from Summit, New Jersey

Janey said it was time to go. So we closed our eyes and said goodbye, to Gypsy Angel Row. Felt so right...

29 views0 comments

Douglas Longenecker

Dec 15, 20192 min

The Future Is Always Coming...

At //NKST, we see the future as boundless opportunity – focusing on growth sprung from creativity, personal data, technology & human nature.

42 views0 comments

Douglas Longenecker

Oct 28, 20191 min

BOO! To You.

When the autumnal sky is streaked with a fiery glow And the harvest moon is set ablaze We see spirits of those who used to be among us...

26 views0 comments

Writers write. It's as simple as that.

// NKST Blog: What's new. What's now. What's next.

Writers write.
It's as simple as that.