Writers write.
It's as simple as that.

Feel free to peruse a collection of stories about our people, our capabilities, our clients and the evolving nature of business transformation.

// NKST Blog: What's new. What's now. What's next.

Check out our team’s POV on important topics that span, strategy, digital marketing, strategic communications, technology, creative design, CX strategy and more. We’d love your take on our positions and welcome lively and passionate discussions.

The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture

Douglas Longenecker

Nov 25, 2022
3 min

The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture

Explore the top 3 challenges of taking on a company-wide initiative to proactively future-proof your business for an era of uncertainty

27 views0 comments

Douglas Longenecker

Sep 29, 2022
4 min

Why Companies Need to Recalibrate the Value of Their Employees, Their Brand and Their Customers

Right now, we are all working and living in a post-pandemic, post-digital transformation, post-employer advantage,...

74 views0 comments

CX Strategy: Scariest Scenarios to Confront

Douglas Longenecker

Oct 28, 2021
4 min

CX Strategy: Scariest Scenarios to Confront

Here are three of the most terrifying scenarios of developing a Customer Experience strategy and how you can confront them...

39 views0 comments

2022 Marketing Planning: Don't Wing It. Bring It!

jcarnold

Sep 28, 2021
4 min

2022 Marketing Planning: Don't Wing It. Bring It!

Your planning process for marketing and sales should be a proactive model that ensures discipline, flexibility and growth.

27 views0 comments

Five Lessons for the Fiercely Independent...

Douglas Longenecker

Jun 30, 2021
4 min

Five Lessons for the Fiercely Independent...

//NKST is the culmination of a career's worth of hardships, blessings, experiences and opportunities.

23 views0 comments

Customer Experience is the Future of Phygital Events

Tara Baumgarten

Jun 29, 2021
3 min

Customer Experience is the Future of Phygital Events

The merging of our physical and digital realities isn’t new. In fact, there are examples of it everywhere...

28 views0 comments

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

Douglas Longenecker

May 25, 2021
4 min

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

At it's very core, //NKST is here to help growth-minded leaders know where to go next and how to make bold moves with confidence...

27 views0 comments

Four Ways to Spring Clean Your Business During the Pandemic

Meghan McGrail

Apr 28, 2021
3 min

Four Ways to Spring Clean Your Business During the Pandemic

Spring cleaning shouldn’t only apply to homes. Businesses can and should take full advantage of this time of year...

13 views0 comments

Meghan McGrail

Jan 24, 2021
2 min

Five Benefits of Outsourcing Marketing

We believe that outsourced marketing is not only worth the investment but extremely beneficial for all companies to consider...

37 views0 comments

A Time It Was and What a Time It Was, It Was...2020.

Douglas Longenecker

Dec 29, 2020
3 min

A Time It Was and What a Time It Was, It Was...2020.

here’s to creating an atmosphere of wide-open possibilities and discovering what challenges we're ready for next (um, //NKST)…

38 views0 comments

Fear, Uncertainty and Discomfort are Compasses Toward Growth

Douglas Longenecker

Nov 11, 2020
4 min

Fear, Uncertainty and Discomfort are Compasses Toward Growth

...executive leaders need to recalibrate what it takes to realize significant growth and how to align deliberate forms of change...

78 views0 comments

Douglas Longenecker

Sep 30, 2020
2 min

Happy One Year Anniversary (to us)

For the record, we should have been celebrating in June. But, instead, we were having the time of our professional lives...

24 views0 comments

Douglas Longenecker

Jun 30, 2020
2 min

Liberte. Liberta. Liberty.

As a hybrid organization, now is the time we declare our independence from both ad agencies and strategic marketing consultancies.

24 views0 comments

Charging Ahead with Innovation in a Down Market

Douglas Longenecker

Mar 25, 2020
2 min

Charging Ahead with Innovation in a Down Market

you need to view these tough times as opportunities. Now is the time to push through the uncertainty and make the bold moves with confidence

55 views0 comments

What's Love Got to Do With It? Everything...

Douglas Longenecker

Feb 23, 2020
3 min

What's Love Got to Do With It? Everything...

But like most things, in a few months we are asking ourselves, “where did the love go?” Did it evaporate or dissolve?

33 views0 comments

Douglas Longenecker

Feb 11, 2020
3 min

Mastering the New(er) 5 Ps of Marketing

Today, you need to begin breaking through and finding ways to develop communications that dive deeper into how your target segments interact

67 views0 comments

Make Sure Your Competitive Advantage Starts with Confidence

Douglas Longenecker

Dec 31, 2019
2 min

Make Sure Your Competitive Advantage Starts with Confidence

There's a lot to be said for confidence. Too much of it and you're an arrogant asshole. Not enough of it and you are pitifully ineffectual.

26 views0 comments

Douglas Longenecker

Dec 15, 2019
2 min

The Future Is Always Coming...

At //NKST, we see the future as boundless opportunity – focusing on growth sprung from creativity, personal data, technology & human nature.

35 views0 comments

TU, RU. For a Shared Afternoon of Influence and Impact

Douglas Longenecker

Oct 25, 2019
2 min

TU, RU. For a Shared Afternoon of Influence and Impact

It never fails to amaze us what can happen when we are out and about – opening ourselves to share what we know with others and learning...

47 views0 comments

10 + 1 Guidelines for Accelerating and Sustaining Growth

Douglas Longenecker

Jul 20, 2019
4 min

10 + 1 Guidelines for Accelerating and Sustaining Growth

One of the best ways we can enable our organizations to blur operational lines, reduce bureaucratic red tape and jump across organizational.

58 views0 comments

Writers write. It's as simple as that.

// NKST Blog: What's new. What's now. What's next.

Writers write.
It's as simple as that.