Writers write.
It's as simple as that.

Feel free to peruse a collection of stories about our people, our capabilities, our clients and the evolving nature of business transformation.

// NKST Blog: What's new. What's now. What's next.

Check out our team’s POV on important topics that span, strategy, digital marketing, strategic communications, technology, creative design, CX strategy and more. We’d love your take on our positions and welcome lively and passionate discussions.

Smart Data Says What? How to Update Your Data Strategy Roadmap with AI.

Douglas Longenecker

Aug 204 min

Smart Data Says What? How to Update Your Data Strategy Roadmap with AI.

How to get ready to integrate your company and customer data with artificial intelligence.

44 views0 comments

Everything is AI'd AF. Now What? (part1)

Douglas Longenecker

Mar 163 min

Everything is AI'd AF. Now What? (part1)

It feels as if we are collectively choking on the ubiquity of AI-with the hype promising us that everything will be better, stronger, faster

39 views0 comments

Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt

Douglas Longenecker

Mar 26, 20233 min

Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt

create pathways that enable your organization to evolve its corporate culture with 3 mission-critical steps of how to Flex, Pivot and Adapt

45 views0 comments

Douglas Longenecker

Sep 29, 20224 min

Why Companies Need to Recalibrate the Value of Their Employees, Their Brand and Their Customers

Right now, we are all working and living in a post-pandemic, post-digital transformation, post-employer advantage,...

115 views0 comments

//NKST Summer Vibe 22: Beach Playlist and Book Recommendations

Douglas Longenecker

Jun 10, 20222 min

//NKST Summer Vibe 22: Beach Playlist and Book Recommendations

//NKST Summer Vibe 22 beach playlist and book recommendations.

33 views0 comments

CX Strategy: Scariest Scenarios to Confront

Douglas Longenecker

Oct 28, 20214 min

CX Strategy: Scariest Scenarios to Confront

Here are three of the most terrifying scenarios of developing a Customer Experience strategy and how you can confront them...

46 views0 comments

2022 Marketing Planning: Don't Wing It. Bring It!

jcarnold

Sep 28, 20214 min

2022 Marketing Planning: Don't Wing It. Bring It!

Your planning process for marketing and sales should be a proactive model that ensures discipline, flexibility and growth.

29 views0 comments

Five Lessons for the Fiercely Independent...

Douglas Longenecker

Jun 30, 20214 min

Five Lessons for the Fiercely Independent...

//NKST is the culmination of a career's worth of hardships, blessings, experiences and opportunities.

37 views0 comments

Customer Experience is the Future of Phygital Events

Tara Baumgarten

Jun 29, 20213 min

Customer Experience is the Future of Phygital Events

The merging of our physical and digital realities isn’t new. In fact, there are examples of it everywhere...

30 views0 comments

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

Douglas Longenecker

May 25, 20214 min

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

At it's very core, //NKST is here to help growth-minded leaders know where to go next and how to make bold moves with confidence...

31 views0 comments

Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications

Douglas Longenecker

May 18, 20212 min

Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications

77 views0 comments

Four Ways to Spring Clean Your Business During the Pandemic

Meghan McGrail

Apr 28, 20213 min

Four Ways to Spring Clean Your Business During the Pandemic

Spring cleaning shouldn’t only apply to homes. Businesses can and should take full advantage of this time of year...

13 views0 comments

Meghan McGrail

Jan 24, 20212 min

Five Benefits of Outsourcing Marketing

We believe that outsourced marketing is not only worth the investment but extremely beneficial for all companies to consider...

48 views0 comments

A Time It Was and What a Time It Was, It Was...2020.

Douglas Longenecker

Dec 29, 20203 min

A Time It Was and What a Time It Was, It Was...2020.

here’s to creating an atmosphere of wide-open possibilities and discovering what challenges we're ready for next (um, //NKST)…

39 views0 comments

Fear, Uncertainty and Discomfort are Compasses Toward Growth

Douglas Longenecker

Nov 11, 20204 min

Fear, Uncertainty and Discomfort are Compasses Toward Growth

...executive leaders need to recalibrate what it takes to realize significant growth and how to align deliberate forms of change...

82 views0 comments

If Hindsight is 2020, What Does that Mean for Your 2021 Plans?

jcarnold

Nov 11, 20203 min

If Hindsight is 2020, What Does that Mean for Your 2021 Plans?

Although your vision for 2020 compared to reality may be very different, it’s still critical to look at your original intentions...

55 views0 comments

Douglas Longenecker

Jun 30, 20202 min

Liberte. Liberta. Liberty.

As a hybrid organization, now is the time we declare our independence from both ad agencies and strategic marketing consultancies.

41 views0 comments

Douglas Longenecker

Jun 2, 20202 min

Safe Ideas Are Risky Business

Safe ideas will not generate greater sales more economically, and rarely make facts come alive in a fresh, memorable and persuasive way...

34 views0 comments

Charging Ahead with Innovation in a Down Market

Douglas Longenecker

Mar 25, 20202 min

Charging Ahead with Innovation in a Down Market

you need to view these tough times as opportunities. Now is the time to push through the uncertainty and make the bold moves with confidence

59 views0 comments

What's Love Got to Do With It? Everything...

Douglas Longenecker

Feb 23, 20203 min

What's Love Got to Do With It? Everything...

But like most things, in a few months we are asking ourselves, “where did the love go?” Did it evaporate or dissolve?

35 views0 comments

Writers write. It's as simple as that.

// NKST Blog: What's new. What's now. What's next.

Writers write.
It's as simple as that.