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Why Deals Stall Quietly: Fragmentation Drag Dilutes Your Signal
Buyers decide what you are before you speak based on signals. When Marketing → Sales → Delivery doesn’t match, trust leaks and deals stall quietly.
Douglas Longenecker
3 days ago4 min read
Why Synchronization Beats Strategy in 2026
Most strategies don’t fail. They dilute. Fragmentation drag breaks signal integrity across teams and handoffs, especially Marketing → Sales → Delivery.
Douglas Longenecker
3 days ago5 min read
How to Make AI Work Like a System (Not a Stunt)
This is why //NKST treats AI + Data as the entry point into a broader system, not a standalone trick.
Douglas Longenecker
Nov 11, 20255 min read
Brave Business Triumphs: Highlights from Season 4
Brave Business Triumphs: Season 4 recap with guests, Jeff Kurek, Ash Ahmad, Jamie Jergaitis, Christian Heckman, Marcus Rosenau and Max Zug.
Douglas Longenecker
Dec 11, 20245 min read
Smart Data Says What? How to Update Your Data Strategy Roadmap with AI.
How to get ready to integrate your company and customer data with artificial intelligence.
Douglas Longenecker
Aug 20, 20244 min read
Everything is AI'd AF. Now What? (part1)
It feels as if we are collectively choking on the ubiquity of AI-with the hype promising us that everything will be better, stronger, faster
Douglas Longenecker
Mar 16, 20243 min read
Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt
create pathways that enable your organization to evolve its corporate culture with 3 mission-critical steps of how to Flex, Pivot and Adapt
Douglas Longenecker
Mar 26, 20233 min read
Why Companies Need to Recalibrate the Value of Their Employees, Their Brand and Their Customers
Right now, we are all working and living in a post-pandemic, post-digital transformation, post-employer advantage,...
Douglas Longenecker
Sep 29, 20224 min read
//NKST Summer Vibe 22: Beach Playlist and Book Recommendations
//NKST Summer Vibe 22 beach playlist and book recommendations.
Douglas Longenecker
Jun 9, 20222 min read
CX Strategy: Scariest Scenarios to Confront
Here are three of the most terrifying scenarios of developing a Customer Experience strategy and how you can confront them...
Douglas Longenecker
Oct 28, 20214 min read
2022 Marketing Planning: Don't Wing It. Bring It!
Your planning process for marketing and sales should be a proactive model that ensures discipline, flexibility and growth.
jcarnold
Sep 28, 20214 min read
Five Lessons for the Fiercely Independent...
//NKST is the culmination of a career's worth of hardships, blessings, experiences and opportunities.
Douglas Longenecker
Jun 30, 20214 min read
Customer Experience is the Future of Phygital Events
The merging of our physical and digital realities isn’t new. In fact, there are examples of it everywhere...
Tara Baumgarten
Jun 29, 20213 min read
The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...
At it's very core, //NKST is here to help growth-minded leaders know where to go next and how to make bold moves with confidence...
Douglas Longenecker
May 25, 20214 min read
Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications
Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications
Douglas Longenecker
May 17, 20212 min read
Four Ways to Spring Clean Your Business During the Pandemic
Spring cleaning shouldn’t only apply to homes. Businesses can and should take full advantage of this time of year...
Meghan McGrail
Apr 28, 20213 min read
Five Benefits of Outsourcing Marketing
We believe that outsourced marketing is not only worth the investment but extremely beneficial for all
companies to consider...
Meghan McGrail
Jan 24, 20212 min read
A Time It Was and What a Time It Was, It Was...2020.
here’s to creating an atmosphere of wide-open possibilities and discovering what challenges we're ready for next (um, //NKST)…
Douglas Longenecker
Dec 29, 20203 min read
Fear, Uncertainty and Discomfort are Compasses Toward Growth
...executive leaders need to recalibrate what it takes to realize significant growth and how to align deliberate forms of change...
Douglas Longenecker
Nov 11, 20204 min read
If Hindsight is 2020, What Does that Mean for Your 2021 Plans?
Although your vision for 2020 compared to reality may be very different, it’s still critical to look at your original intentions...
jcarnold
Nov 11, 20203 min read