Writers write.
It's as simple as that.

Feel free to peruse a collection of stories about our people, our capabilities, our clients and the evolving nature of business transformation.

// NKST Blog: What's new. What's now. What's next.

Check out our team’s POV on important topics that span, strategy, digital marketing, strategic communications, technology, creative design, CX strategy and more. We’d love your take on our positions and welcome lively and passionate discussions.

How to Make AI Work More Like a System (not a stunt)

How to Make AI Work Like a System (Not a Stunt)

This is why //NKST treats AI + Data as the entry point into a broader system, not a standalone trick.

Douglas Longenecker

Nov 115 min read

When What's Next, is //NKST.

Unlike BIG marketing agencies and BIG consulting firms, we get more done with fewer layers in less time producing better results

Douglas Longenecker

Dec 11, 20243 min read

Brave Business Triumphs: Highlights from Season 4

Brave Business Triumphs: Season 4 recap with guests, Jeff Kurek, Ash Ahmad, Jamie Jergaitis, Christian Heckman, Marcus Rosenau and Max Zug.

Douglas Longenecker

Dec 11, 20245 min read

Smart Data Says What? How to Update Your Data Strategy Roadmap with AI.

How to get ready to integrate your company and customer data with artificial intelligence.

Douglas Longenecker

Aug 20, 20244 min read

Everything is AI'd AF. Now What? (part1)

It feels as if we are collectively choking on the ubiquity of AI-with the hype promising us that everything will be better, stronger, faster

Douglas Longenecker

Mar 16, 20243 min read

Everything is AI'd AF. Now What? (part2)

The one thing that will hopefully never be conceded to AI is the human element of the BIG IDEA. The ability to make an emotional connection.

Douglas Longenecker

Mar 16, 20245 min read

Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt

create pathways that enable your organization to evolve its corporate culture with 3 mission-critical steps of how to Flex, Pivot and Adapt

Douglas Longenecker

Mar 26, 20233 min read

The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture

Explore the top 3 challenges of taking on a company-wide initiative to proactively future-proof your business for an era of uncertainty

Douglas Longenecker

Nov 25, 20223 min read

Why Companies Need to Recalibrate the Value of Their Employees, Their Brand and Their Customers

Right now, we are all working and living in a post-pandemic, post-digital transformation, post-employer advantage,...

Douglas Longenecker

Sep 29, 20224 min read

//NKST Summer Vibe 22: Beach Playlist and Book Recommendations

//NKST Summer Vibe 22 beach playlist and book recommendations.

Douglas Longenecker

Jun 9, 20222 min read

Starting Year 4 Finds Us Pushing Hard for More...

It’s almost impossible to believe that June 2022 marks the third year of //NKST a growth acceleration agency.

Douglas Longenecker

Jun 9, 20223 min read

What's Next, is //NKST: Our Story of Exploding the Box

In this new business reality, //NKST is the result of blowing up the boxes of traditional strategic consultancies and agency models.

Douglas Longenecker

Mar 22, 20223 min read

In Times of Chaos, PR and Communications Seize the Day

Here are four tips on how to prepare for and manage your communications strategy in times of chaos and uncertainty.

Tara Baumgarten

Mar 22, 20223 min read

CX Strategy: Scariest Scenarios to Confront

Here are three of the most terrifying scenarios of developing a Customer Experience strategy and how you can confront them...

Douglas Longenecker

Oct 28, 20214 min read

2022 Marketing Planning: Don't Wing It. Bring It!

Your planning process for marketing and sales should be a proactive model that ensures discipline, flexibility and growth.

jcarnold

Sep 28, 20214 min read

How Integrated, Strategic Communications Lead to Happy, Satisfied and Delighted People

By interconnecting the various marketing channels and strategies your customers can benefit from a unified and seamless experience.

Tara Baumgarten

Aug 11, 20213 min read

Five Lessons for the Fiercely Independent...

//NKST is the culmination of a career's worth of hardships, blessings, experiences and opportunities.

Douglas Longenecker

Jun 30, 20214 min read

Be Brave. Be Effective. Create Originality.

Be brave. Be effective. Let’s face it, safe advertising is not effective advertising.

Douglas Longenecker

Jun 29, 20211 min read

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

At it's very core, //NKST is here to help growth-minded leaders know where to go next and how to make bold moves with confidence...

Douglas Longenecker

May 25, 20214 min read

Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications

Douglas Longenecker

May 17, 20212 min read

Writers write. It's as simple as that.

// NKST Blog: What's new. What's now. What's next.

How to Make AI Work Like a System (Not a Stunt)

When What's Next, is //NKST.

Brave Business Triumphs: Highlights from Season 4

Smart Data Says What? How to Update Your Data Strategy Roadmap with AI.

Everything is AI'd AF. Now What? (part1)

Everything is AI'd AF. Now What? (part2)

Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt

The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture

Why Companies Need to Recalibrate the Value of Their Employees, Their Brand and Their Customers

//NKST Summer Vibe 22: Beach Playlist and Book Recommendations

Starting Year 4 Finds Us Pushing Hard for More...

What's Next, is //NKST: Our Story of Exploding the Box

In Times of Chaos, PR and Communications Seize the Day

CX Strategy: Scariest Scenarios to Confront

2022 Marketing Planning: Don't Wing It. Bring It!

How Integrated, Strategic Communications Lead to Happy, Satisfied and Delighted People

Five Lessons for the Fiercely Independent...

Be Brave. Be Effective. Create Originality.

The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...

Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications

Writers write.
It's as simple as that.