Writers write.
It's as simple as that.

Feel free to peruse a collection of stories about our people, our capabilities, our clients and the evolving nature of business transformation.

// NKST Blog: What's new. What's now. What's next.

Check out our team’s POV on important topics that span, strategy, digital marketing, strategic communications, technology, creative design, CX strategy and more. We’d love your take on our positions and welcome lively and passionate discussions.

Why Deals Stall Quietly: Fragmentation Drag Dilutes Your Signal

Buyers decide what you are before you speak based on signals. When Marketing → Sales → Delivery doesn’t match, trust leaks and deals stall quietly.

Douglas Longenecker

3 days ago4 min read

Why Synchronization Beats Strategy in 2026

Most strategies don’t fail. They dilute. Fragmentation drag breaks signal integrity across teams and handoffs, especially Marketing → Sales → Delivery.

Douglas Longenecker

3 days ago5 min read

Writers write. It's as simple as that.

// NKST Blog: What's new. What's now. What's next.

Why Deals Stall Quietly: Fragmentation Drag Dilutes Your Signal

Why Synchronization Beats Strategy in 2026

Writers write.
It's as simple as that.