• Meghan McGrail

Five Benefits of Outsourcing Marketing

Outsourcing Marketing. What is it? Why do companies use it? Is it beneficial? These are all

great questions but first, let's discuss what exactly outsourced marketing is.


Outsourced marketing is when a company hires an outside firm to manage and organize the marketing

functions for the business. The operational and strategic components of the company are

entrusted to an experienced and professional outside marketing team to help the company best

succeed.


Now I'm sure that sounds all well and good, but what you're probably wondering is, what are the

benefits of outsourced marketing, and how does it elevate your business and your brand?


We believe that outsourced marketing is not only worth the investment but extremely beneficial for all

companies to consider and here are five reasons why.


// Increased efficiency. As most of us know, the best and most successful practices across the

various digital marketing platforms change daily. Rather than have companies spend their time,

money, and energy attempting to learn all the crucial marketing strategies and techniques,

outsourced marketing handles this aspect.


These outside marketing agencies are able to use their specialized knowledge, tools, and

highly qualified staff to provide companies with elite marketing services. In return, this allows

company owners, managers, and employees to solely focus on their business while receiving

marketing strategies from the best of the best.


// Provides highly developed and essential marketing skills . In the past, companies could get

by with minimal specialized marketing experience. Simple tasks such as coordinating meet and

greet events or attending trade conferences was something many companies could manage on

their own. However, that doesn't ring true anymore.


Due to the major technological developments that have occurred throughout the past

decade or so, marketing now requires specialized expertise. Since a majority of companies are

not able to proficiently market their own businesses, outsourced marketing provides companies

with all of the essential strategies, skills, tools, and labor it needs to best succeed.


// Access to the best technology. Marketing agencies notably invest in acquiring top-of-the-line

technology and tools to both serve their customers' needs and aid them in meeting their business

goals. By hiring third party, marketing agencies, businesses will not only gain access to state of

the art technology, but they will also have access to experts in the technology your team

utilizes.


// Cost-effective. Though outsourcing fees may seem like an extravagance for many

companies, they often end up being quite cost-effective in the long run. Outsourced marketing

allows companies to gain access to innovative, high-quality expertise without having to staff

their own team of marketing specialists. On top of that, with the help of outsourced marketing

companies are much more likely to succeed and produce better marketing campaigns making it

all the more worthwhile.


// Achieving quality results. Ultimately, end results and return on investment are what is most

critical to marketers. With their highly qualified expertise and ability to support established

business marketing teams, outsourced marketing CAN and WILL deliver the best achievable

results.


Just like any investment, outsourced marketing can have risks but with the careful selection of an agency that is accessible, listens, and most importantly understands your business model and goals, we truly believe that the beneficial gains of this marketing tactic outweigh any of the uncertainty.


Still unsure what outsourced marketing can do for you? Contact //NKST to see how our team

of integrated marketing specialists can help you advance your business and take your brand to

the NKST level.



Sources:

http://blog.clickdimensions.com/10-benefits-outsourcing-marketing/

https://hingemarketing.com/blog/story/outsourcing-marketing-for-professional-services-firms

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