We are delighted to announce that Judy C. Arnold has joined //NKST, a growth acceleration firm, as our Regional Strategic Marketing Lead.
Judy is an accomplished marketing executive and team leader. She has been an exceptional contributor throughout her career with SEI Investments and Harte-Hanks Direct Marketing and as Vice President, Marketing for Vitalyst, a fast-growing technical support and training services provider.
"We couldn't be more excited to have Judy join our team of growth acceleration experts," said Doug Longenecker, Founder of //NKST, "She is a high-energy leader and strategic thinker who is in tune with the serious challenges businesses and marketers now face - especially in prioritizing and humanizing data to unlock digital transformation and change management."
Overall, her career has been marked with significant personal achievements in the development of growth strategies, new branding concepts, integrated marketing programs, public relations, digital and social media initiatives.
Her talent for bringing new marketing and business development programs to a successful launch are complemented by strong communication skills and, most importantly, a simple ability to engender trust and inspire the confidence of stakeholders at every level.
"Judy has proven herself to be a highly effective communicator and consensus-builder," added Doug Longenecker, "Her proven success as an architect of business improvements, consistently delivering new ideas and innovation, better operating performance, higher productivity and expanded business opportunities makes her a trusted resource for us and our clients."
Her education includes a Masters degree in General Administration and Marketing (MGA) from the University of Maryland Global Campus, a BA degree in Communications-Journalism from Shippensburg University and a recent certification in Leading Leadership Development. She is a member of POWER (professional women’s networking organization), currently serving on their marketing committee, and a past President of the Philadelphia Direct Marketing Association.
She received the 2016 Woman of Distinction Award from the Philadelphia Business Journal and two corporate awards from Microsoft World Partners for ranking in the Top 1% of Inbound Marketing Excellence at Vitalyst in 2016 and 2017.