Former GM marketing expert tapped to lead mobility capability
Summit, NJ, 12/20/2021 - //NKST, a growth acceleration agency, is pleased to announce Kurt Ghering has joined the firm as its Senior Marketing Strategist & Mobility Lead.
Ghering brings more than 30 years of extensive automotive marketing and product launch experience having most recently served as Global Marketing Director for Cadillac, a division of General Motors (GM). During his time at GM, Kurt played a lead role in Cadillac’s brand turn around working at Cadillac’s global headquarters on both the master brand and nameplate levels. He led a team responsible for multiple successful launches, including the brand’s first semi-autonomous hands-free driving system for the freeway – Super Cruise. Prior to Cadillac, Kurt held multiple marketing positions with Chevrolet and GM Fleet & Commercial Operations.
As technologies evolve, so do the ways in which we move goods and services across all modes of transportation. In his role at //NKST, Kurt will lead strategic positioning and go-to-market strategies for technology companies that support the mobility industry.
“The addition of Kurt to our team represents an important step in //NKST’s evolution. With the passage of the Infrastructure Investment and Jobs Act, mobility will be top of mind for businesses and citizens alike. We’re eager to tap into Kurt’s specialized skill set and experience to bring value to our clients who are building the future through technology and infrastructure enhancements.”
“I’ve always been inspired by passionate people who want to meet new standards in marketing excellence,” said Kurt. “I’m thrilled to be joining the //NKST team where I look forward to the opportunity to devise innovative marketing strategies for our clients and position the company for continued momentum.”
About //NKST a growth acceleration firm:
//NKST is a start-up company that infuses the critical aspects of strategic brand and marketing consultancies with creative communication agencies and emerging technology capabilities. Built from the ground up with the purpose of helping organizations thrive in our Customer-in-Control world, //NKST offers clients an objective outside-in and inside-out perspective that simplifies complex issues, solves diverse problems and discovers new opportunities for growth. Founded in 2019, the company believes that relying on safe ideas is the riskiest thing a business and brand can do. The core team of subject matter experts provide service offerings including data science, change management, business/brand strategy, digital marketing, design and digital media planning/buying services.