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The Buyer-Controlled Evaluation: Your Market Judges You Before You Pitch
Most organizations don’t stall because strategy is wrong. They stall because strategy loses integrity in execution—creating fragmentation drag. In a buyer-controlled evaluation era, mixed signals create hesitation before you ever pitch.
Douglas Longenecker
3 days ago3 min read
How to Make AI Work Like a System (Not a Stunt)
This is why //NKST treats AI + Data as the entry point into a broader system, not a standalone trick.
Douglas Longenecker
Nov 11, 20255 min read
Smart Data Says What? How to Update Your Data Strategy Roadmap with AI.
How to get ready to integrate your company and customer data with artificial intelligence.
Douglas Longenecker
Aug 20, 20244 min read
Everything is AI'd AF. Now What? (part3)
Everything is AI'd AF. Now What? An initial exploration into the creative process with artificial intelligence.
Douglas Longenecker
Jun 20, 20243 min read
Everything is AI'd AF. Now What? (part1)
It feels as if we are collectively choking on the ubiquity of AI-with the hype promising us that everything will be better, stronger, faster
Douglas Longenecker
Mar 16, 20243 min read
Everything is AI'd AF. Now What? (part2)
The one thing that will hopefully never be conceded to AI is the human element of the BIG IDEA. The ability to make an emotional connection.
Douglas Longenecker
Mar 16, 20245 min read