Updated: Jul 4
As a hybrid organization, now is the time we declare our independence from both ad agencies and strategic marketing consultancies. When in the course of human events, it is not necessary or sustainable to rely on safe ideas in order to spur innovation, peak consumer interest and out-think the competition. We must be able to stand up and stand out in an industry full of sameness.
A New Model. A Better Way.
As a pure start-up, //NKST has been developed from the ground up as a new model and a better way. No longer are we bound by legacy mindsets of how things were done in the past. No longer are we beholden to the powers of the status quo or under the control of business-as-usual.
Right now, we are at the center of a converging industry. One where emerging technologies, and new consumer behaviors are pushing companies to rethink their priorities, reassess allocations of resources to maintain momentum, fend-off up-start competitors, and strengthen customer loyalty – all while attempting to create a culture that is focused on design thinking, adopting test/learn approaches and being forward-thinking enough to encourage employees/teams to take risks.
Visionary And Agile Teams
Our people have all lived it, worked it, and gotten in front of it – cross-functional teams of growth experts, client-side marketing executives, agency-side creatives and strategists, data scientists, CX specialists and change management professionals. All working together to connect human needs, data, technology and creativity through a unique inside-out/ outside-in perspective.
More specifically, we help executives and their leadership teams in areas of data strategy, change management, digital transformation, sales and marketing synchronization, brand strategy, positioning, messaging, marketing on-demand information, customized/personal experiences and communications.
When it comes to facing challenges, we are a collective of growth-minded originals who see things differently, helping the other growth-minded originals who see things differently. The visionaries. The outliers. The innovators. The ones in organizations who have bold ideas for change and the desire to mainstream a “human touch” in business – but face complex challenges to get there. We are here for you.