Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications
In a customer-in-control economy where business is always personal and trust is paramount, communications must always be human.
Tara is a multi-faceted, B2B public relations executive, an accomplished communicator and an exceptional team leader. For Tara, creativity is a motto to live by. For nearly two decades, this motto has been central to her communications approach and what has fueled revenue and growth opportunities for her clients. In a multitude of industries, from Fortune 50 organizations to non-profits to individual thought leaders, her work has driven clients to transform their thinking, reach new audiences, influence customers, drive perception and bring new concepts to life.
“We are thrilled to have Tara join our talented team of growth acceleration experts,” said Doug Longenecker, Founder and President of //NKST, “As consumer behavior and media consumption habits continue to evolve, it is critical to have someone of Tara’s caliber to fit in with our cross-functional teams to redefine and reimagine what it means to continually evolve how we connect with one another.”
As a creative public relations and marketing strategist, Tara provides senior counsel to corporations, professional service firms, non-profits, consultants, authors and thought leaders in a range of industries. She is skilled in media and conference relations strategy, thought leadership, executive visibility, messaging and graphic facilitation, and data and analytics.
Tara said, “Storytelling is at the heart of public relations and marketing communications and is key to authentic brand building and growth. //NKST is uniquely positioned to help clients shape powerful stories worthy of attention and that move client missions forward, and I am thrilled to join this nimble and forward-thinking team to solve our clients most vexing challenges and to advance //NKST’s leadership position and growth potential.”
As a part of the //NKST team and their overall approach to making sure business is personal and brands are human, Tara will be instrumental in redefining PR and strategic communications in our blended and evolving digital environment.
"Tara is a proven client leader and consensus builder" added Doug Longenecker, "Her professional achievements in growth development strategies, integrated communication programs and messaging architecture demonstrates her ability to help clients understand where to go next, and how to make the necessary bold moves with confidence.”