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The Buyer-Controlled Evaluation: Your Market Judges You Before You Pitch
Most organizations don’t stall because strategy is wrong. They stall because strategy loses integrity in execution—creating fragmentation drag. In a buyer-controlled evaluation era, mixed signals create hesitation before you ever pitch.
Douglas Longenecker
Jan 183 min read
Why Synchronization Beats Strategy in 2026
Most strategies don’t fail. They dilute. Fragmentation drag breaks signal integrity across teams and handoffs, especially Marketing → Sales → Delivery.
Douglas Longenecker
Jan 185 min read
The Top Three Challenges in Letting Go of Business-As-Usual Programs, Mindsets and Culture
Explore the top 3 challenges of taking on a company-wide initiative to proactively future-proof your business for an era of uncertainty
Douglas Longenecker
Nov 25, 20223 min read
Why Companies Need to Recalibrate the Value of Their Employees, Their Brand and Their Customers
Right now, we are all working and living in a post-pandemic, post-digital transformation, post-employer advantage,...
Douglas Longenecker
Sep 29, 20224 min read
//NKST Summer Vibe 22: Beach Playlist and Book Recommendations
//NKST Summer Vibe 22 beach playlist and book recommendations.
Douglas Longenecker
Jun 9, 20222 min read
Starting Year 4 Finds Us Pushing Hard for More...
It’s almost impossible to believe that June 2022 marks the third year of //NKST a growth acceleration agency.
Douglas Longenecker
Jun 9, 20223 min read
What's Next, is //NKST: Our Story of Exploding the Box
In this new business reality, //NKST is the result of blowing up the boxes of traditional strategic consultancies and agency models.
Douglas Longenecker
Mar 22, 20223 min read
In Times of Chaos, PR and Communications Seize the Day
Here are four tips on how to prepare for and manage your communications strategy in times of chaos and uncertainty.
Tara Baumgarten
Mar 22, 20223 min read