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A Time It Was and What a Time It Was, It Was...2020.
here’s to creating an atmosphere of wide-open possibilities and discovering what challenges we're ready for next (um, //NKST)…
Douglas Longenecker
Dec 29, 20203 min read
Fear, Uncertainty and Discomfort are Compasses Toward Growth
...executive leaders need to recalibrate what it takes to realize significant growth and how to align deliberate forms of change...
Douglas Longenecker
Nov 11, 20204 min read
If Hindsight is 2020, What Does that Mean for Your 2021 Plans?
Although your vision for 2020 compared to reality may be very different, it’s still critical to look at your original intentions...
jcarnold
Nov 11, 20203 min read
Liberte. Liberta. Liberty.
As a hybrid organization, now is the time we declare our independence from both ad agencies and strategic marketing consultancies.
Douglas Longenecker
Jun 30, 20202 min read
Safe Ideas Are Risky Business
Safe ideas will not generate greater sales more economically, and rarely make facts come alive in a fresh, memorable and persuasive way...
Douglas Longenecker
Jun 2, 20202 min read
//NKST Launches New Program to Assist Small Business and 2020 College Graduates.
In response to the Covid-19 crisis, //NKST is collaborating with students from the School of Communications and Information at Rutgers
Douglas Longenecker
Jun 1, 20202 min read
What's Love Got to Do With It? Everything...
But like most things, in a few months we are asking ourselves, “where did the love go?”
Did it evaporate or dissolve?
Douglas Longenecker
Feb 23, 20203 min read
Mastering the New(er) 5 Ps of Marketing
Today, you need to begin breaking through and finding ways to develop communications that dive deeper into how your target segments interact
Douglas Longenecker
Feb 11, 20203 min read
JCA Joins //NKST to Accelerate Growth
We are delighted to announce that Judy Arnold has joined //NKST, a growth acceleration firm as our Regional Strategic Marketing Lead.
Douglas Longenecker
Jan 30, 20202 min read
Make Sure Your Competitive Advantage Starts with Confidence
There's a lot to be said for confidence. Too much of it and you're an arrogant asshole. Not enough of it and you are pitifully ineffectual.
Douglas Longenecker
Dec 31, 20192 min read
The Future Is Always Coming...
At //NKST, we see the future as boundless opportunity – focusing on growth sprung from creativity, personal data, technology & human nature.
Douglas Longenecker
Dec 15, 20192 min read
BOO! To You.
When the autumnal sky is streaked with a fiery glow
And the harvest moon is set ablaze
We see spirits of those who used to be among us...
Douglas Longenecker
Oct 28, 20191 min read
TU, RU. For a Shared Afternoon of Influence and Impact
It never fails to amaze us what can happen when we are out and about – opening ourselves to share what we know with others and learning...
Douglas Longenecker
Oct 25, 20192 min read
10 + 1 Guidelines for Accelerating and Sustaining Growth
One of the best ways we can enable our organizations to blur operational lines, reduce bureaucratic red tape and jump across organizational.
Douglas Longenecker
Jul 20, 20194 min read
When You Aim for the Moon, Your Biggest Competition is You and the Status Quo
...when you are planning your company’s moon shot your biggest worry shouldn’t be what your competitors are doing - the stakes are too high.
Douglas Longenecker
Jul 15, 20193 min read
Enjoy the Adventure of Saying "Yes" to New Experiences
the need for people to “experience” things has never been more critical to success...
Douglas Longenecker
Jun 23, 20192 min read
Business is Always Personal. Brands are Always Human.
As a kid, I was instinctively, drawn to stories about overcoming challenges – from the scruffy underdogs, who against all odds, are...
Douglas Longenecker
Feb 8, 20193 min read