Search
Be Brave. Be Effective. Create Originality.
Be brave. Be effective. Let’s face it, safe advertising is not effective advertising.
Douglas Longenecker
Jun 29, 20211 min read
The Reluctant Entrepreneur and the Story of What's //NKST: Here's to 2 Years of All Good Things...
At it's very core, //NKST is here to help growth-minded leaders know where to go next and how to make bold moves with confidence...
Douglas Longenecker
May 25, 20214 min read
Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications
Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications
Douglas Longenecker
May 17, 20212 min read
Four Ways to Spring Clean Your Business During the Pandemic
Spring cleaning shouldn’t only apply to homes. Businesses can and should take full advantage of this time of year...
Meghan McGrail
Apr 28, 20213 min read
Five Benefits of Outsourcing Marketing
We believe that outsourced marketing is not only worth the investment but extremely beneficial for all
companies to consider...
Meghan McGrail
Jan 24, 20212 min read
Donald Christensen Jr. Joins //NKST to Accelerate Agency Growth.
He brings a wealth of experience, wisdom and enthusiasm to financial services. Summit, NJ, January 14, 2021 - We are excited to announce...
Meghan McGrail
Jan 14, 20212 min read
A Time It Was and What a Time It Was, It Was...2020.
here’s to creating an atmosphere of wide-open possibilities and discovering what challenges we're ready for next (um, //NKST)…
Douglas Longenecker
Dec 29, 20203 min read
Why "Confidence" Should be One of Your Competitive Advantages
But, confidence isn’t as easy as it sounds. Show too much, and you're an asshole. Show too little and you may appear like...
Douglas Longenecker
Dec 28, 20203 min read
Fear, Uncertainty and Discomfort are Compasses Toward Growth
...executive leaders need to recalibrate what it takes to realize significant growth and how to align deliberate forms of change...
Douglas Longenecker
Nov 11, 20204 min read
If Hindsight is 2020, What Does that Mean for Your 2021 Plans?
Although your vision for 2020 compared to reality may be very different, it’s still critical to look at your original intentions...
jcarnold
Nov 11, 20203 min read
Liberte. Liberta. Liberty.
As a hybrid organization, now is the time we declare our independence from both ad agencies and strategic marketing consultancies.
Douglas Longenecker
Jun 30, 20202 min read
Safe Ideas Are Risky Business
Safe ideas will not generate greater sales more economically, and rarely make facts come alive in a fresh, memorable and persuasive way...
Douglas Longenecker
Jun 2, 20202 min read
//NKST Launches New Program to Assist Small Business and 2020 College Graduates.
In response to the Covid-19 crisis, //NKST is collaborating with students from the School of Communications and Information at Rutgers
Douglas Longenecker
Jun 1, 20202 min read
Charging Ahead with Innovation in a Down Market
you need to view these tough times as opportunities. Now is the time to push through the uncertainty and make the bold moves with confidence
Douglas Longenecker
Mar 25, 20202 min read
Mastering the New(er) 5 Ps of Marketing
Today, you need to begin breaking through and finding ways to develop communications that dive deeper into how your target segments interact
Douglas Longenecker
Feb 11, 20203 min read
JCA Joins //NKST to Accelerate Growth
We are delighted to announce that Judy Arnold has joined //NKST, a growth acceleration firm as our Regional Strategic Marketing Lead.
Douglas Longenecker
Jan 30, 20202 min read
Make Sure Your Competitive Advantage Starts with Confidence
There's a lot to be said for confidence. Too much of it and you're an arrogant asshole. Not enough of it and you are pitifully ineffectual.
Douglas Longenecker
Dec 31, 20192 min read
The Future Is Always Coming...
At //NKST, we see the future as boundless opportunity – focusing on growth sprung from creativity, personal data, technology & human nature.
Douglas Longenecker
Dec 15, 20192 min read
BOO! To You.
When the autumnal sky is streaked with a fiery glow
And the harvest moon is set ablaze
We see spirits of those who used to be among us...
Douglas Longenecker
Oct 28, 20191 min read
TU, RU. For a Shared Afternoon of Influence and Impact
It never fails to amaze us what can happen when we are out and about – opening ourselves to share what we know with others and learning...
Douglas Longenecker
Oct 25, 20192 min read